Tag team with my pal Irwin Krieger.
Through this refresh, we intended draw a strong connection to Westin’s brand pillars by establishing a premium wellness brand identity for White Tea. The team also explored design treatments to convey that White Tea is an elevated custom fragrance brand that Westin created. We iterated against two thoughtful concepts, called "Inspired Ingredients" and "Holistic Hues". The winning design emerged somewhere in-between.